domingo, 7 de junho de 2009

Let's differentiate KM from OKM

Dear Serafin

Of course, the other 25 bullet points that you pointed out are very important( See ). But perhaps the key point to better understand the meaning that we must give to the term "Knowledge Management" is the last one: The term “knowledge management” may not last long but I believe the underlying need to create and manage intangible assets in the new global economy would stay much longer (74% of Gross World Product is created of Gross World Product is created by intangible assets). Note that I don´t say "the meaning that we give", but "the meaning that we must give." I have won most of the difficulties of the executives with KM, not using the term Knowledge Management, but using Organizational Knowledge Management. Let's differentiate KM from OKM.

OKM operates through its concepts and practices of support on the ways as organizations create new knowledge, enabling new products, new methods and new organizational forms. OKM, acting on the processes of organizational knowledge, is presenting as pioneer of innovations, both technological as well as of organizational change, especially radical innovations.

Knowledge is defined as "what we know and enables effective action." So it is an individual capability involving knowing and abilities. It is a human construction, personnel, intangible and biography determined, must always be distinguished from information, however sophisticated it is.

One of the key issues in contemporary research on strategic management is how firms create and sustain competitive advantage. Barney, for example, defines the resources as all assets, capabilities, skills, processes, attributes, information, knowledge and so on, which are controlled by a company and enabling it to design and implement strategies to improve their efficiency and effectiveness.

But the Organizational Knowledge (OK), created based on knowledge of all the organization, should be a whole greater than the sum of its parts does not meet the simple sum of individual knowledge. It should be understood as a resource, one intangible asset, which is characterized as able to create competitive advantage if, and only if, the company's policies and procedures must be really organized to support the exploitation of this valuable , rare and costly to imitate resource.

So, my proposal is to use the term KM – Knowledge Management as a simplified form of "Organizational Knowledge" Management.

Best Regards

Fernando Goldman

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